KEN PERROTE: The soft lure wins the surprise at the show | Outside

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Best of Show and Best of Category winners are selected by accredited buyers and media who vote for products in the New Product Showcase, sponsored by Fishing Tackle Retailer magazine. This year saw 686 entries from 218 companies. Before the COVID-19 pandemic, there were regularly about 1,000 annual entries.

A pure fishing blitz

Berkely is a Pure fishing brand, as well as other iconic names such as PENN, Fenwick, Garcia, Mitchell, Shakespeare, Stren and others. Entries from Pure Fishing won 10 of the 30 awards in this year’s competition. Frabill and Plano Molding, brands acquired earlier this year when Pure Fishing purchased Plano Synergy Holdings Inc., have won four categories, including boating accessories, soft and hard coolers, fly fishing accessories, and boat management. equipment.

Pure Fishing has retained the Plano Synergy product lines best suited to its market interests while selling hunting and archery brands to GSM Outdoors.

Pure Fishing’s performance in 2021 marks a strong resurgence for brands that many are seen as struggling, at least in terms of management marketing attention, when the company was controlled by Newell Brands from 2016 to 2018. Sycamore Partners , a New York-based private equity group, now owns Pure Fishing.

The best boating accessory is Frabill’s ultralight conservation net, with fish protection innovations like a knotless, tempered, micro-mesh net and a flat, linear bottom that reduces fish rolling while supporting all the fish. weight of the fish.


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